Emma, a London-based startup agency specializing in cash administration companies, has launched cryptocurrency alternate integration for its new app. The platform, which the corporate describes as a sort of “monetary advocate” service, is designed to assist millennials achieve a greater understanding of their funds.
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New ‘Rising Asset Class’
Emma has built-in a number of cryptocurrency exchanges into the app, together with Coinbase, Bittrex, Binance, Bitstamp, Kraken and Bitfinex. With its newest improvement, customers can view all of their cryptocurrency investments from a number of exchanges in actual time utilizing a single interface. The free app additionally permits U.Ok. customers to take a look at aggregated data from their bank cards and financial institution statements, along with the cryptocurrencies and tokens they maintain.
“Emma was constructed to empower thousands and thousands of people to dwell a greater and extra fulfilling monetary life. Cryptocurrency is the subsequent rising asset class and we’re thrilled to welcome it as a part of our household of integrations. Our customers can now handle and observe their crypto holdings alongside extra conventional funds to make wiser and extra clear selections,” stated Emma CEO Edoardo Moreni. “For Emma, this is among the first steps towards a world the place account aggregation doesn’t simply check with banking merchandise, however opens the doorways to a number of monetary companies.”
Shopper-Centered Banking Expertise
Emma launched in January of this 12 months, backed by a staff of finance and know-how consultants. In July, the corporate raised £500,000 in a seed spherical led by Kima Ventures, one of many first traders in Transferwise. Aglaé Ventures — the early stage program of French funding agency Groupe Arnault, which has beforehand invested in Netflix and Airbnb — additionally participated within the seed spherical.
Emma is registered with the Monetary Conduct Authority within the U.Ok. beneath the Fee Providers Laws 2017. With its new app, the corporate goals to construct a mobile-only banking resolution (iOS and Android) to assist younger customers keep away from overdrafts, cancel subscriptions, observe their money owed and lower your expenses. It stated it’s attempting to supply a extra consumer-focused banking expertise that may enhance the monetary lives of its customers, by serving as a type of one-stop store for all of their monetary data.
As a U.Ok. resident, do you look ahead to managing your cryptocurrency portfolio with Emma’s new app? Share your ideas within the feedback part beneath.
Pictures courtesy of Shutterstock, Emma.
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